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Our Principles

The decisions a company makes in its first years define the product for a decade. We publish our principles so that every decision is accountable, every trade-off is visible, and every stakeholder knows what we stand for.

If we say our AI is transparent, you can check. If we say we refuse to ship slop, you can verify. There is no gap between what we say and what you can observe.

File Format

The foundation everything else is built on.

The file format is the most important decision in an office suite. It determines what the product can do, how far it can scale, and what it will never be able to support no matter how many engineers you throw at it. Legacy formats carry 30 years of constraints, and every product built on top of them inherits those constraints whether they realize it or not.

We built a new format because the foundation is the moat. Not the UI, not the feature list, not the integrations. The format. It is the one decision that is nearly impossible to change later, and the one decision that defines the ceiling for everything you build on top of it. We chose to start there.

Agents

AI you can watch work, not wonder about.

The biggest risk in AI-powered software is not that the AI makes mistakes. It is that the AI makes mistakes you cannot see. Most products generate content behind a loading spinner and hand you a finished result. You have no way to evaluate what happened, what was changed, or whether the output is trustworthy.

We built the agent to be observable by default. Every action it takes is visible the moment it happens. Every operation either succeeds or fails in front of you. When it cannot do something reliably, it says so instead of guessing. We would rather the agent do less and be trustworthy than do more and be unreliable.

Interoperability

New foundations, no burned bridges.

The real world runs on existing formats and existing tools. Any product that ignores this is building an island. We are not interested in islands. It does not matter how good the foundation is if people cannot bring their work in or take their work out.

Compatibility with what exists today and connectivity with the tools people already depend on are not afterthoughts. They are commitments. You should stay because the product is better, not because leaving is painful.

Design

Enterprise software does not have to be ugly.

Somewhere along the way, the software industry decided that enterprise tools did not need to be beautiful. Procurement decisions are made by committees, not individuals, so design became an afterthought. Enterprise users learned to tolerate interfaces that felt like they were designed by people who had never used them.

Then AI made it worse. Now the same tools flood documents with generic filler that reads like it came off an assembly line. We reject both. The output should look like someone cared, because the system was built by people who do. Power and beauty are not trade-offs. Good design is not a luxury. It is leverage.